Curaleaf, the world’s leading cannabis grower and product manufacturer, came to us with communication challenges that we met with a variety of content solutions for use in OTT, social, in-store, and B2B sales applications. First and foremost is telling the stories of how their product lines are tailored to meet the unique wellness needs of their highly diverse customers. It is a sophisticated undertaking, but one we’re toked stoked to take on.

While the healing, pain-relieving, and calming effects of cannabis are a marvel in themselves, it isn’t a one-size-fits-all proposition, and brand building requires not only an understanding of the product qualities and active properties but how to best match them to the wants and needs of their customers.