GorillaPro
Marketing Strategy, Brand Development, Product Photography, Design, Video Production, Social Strategy, Content Development, Influencer Marketing
H.B. Fuller and Gorilla Glue® combine technology, innovation, and unbridled brute strength to deliver the next evolution of solutions for countless industrial fixes with GorillaPro, a professional-grade line of products for maintenance, repair, and operations professionals.
I led H.B. Fuller through a brand development process for the new line of products, from logo development to packaging design, and developed strategies for promotions including social, digital, experiential, and influencer campaigns, to seriously disrupt an industry that for decades has been overshadowed by two legacy brands.
